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Professional in Digital Marketing

Digital Marketing Course Fundamentals for Beginners

We at Ntech Computer Education understand the demand of today’s market and therefore have decided to give training in the field of Digital Marketing. We provides Best Digital Marketing Course in Ludhiana.Also check out some Best Digital Marketing Institute.In today’s highly competitive market, if you want to survive and be successful, then you have to leave behind the traditional marketing and learn the new concept of Digital Marketing.

Digital Marketing is nothing but advertising your business on the internet, the best thing about Digital Marketing is that it allows you to reach millions of people at one go.

This course includes the following topics:

☑ Introduction to Digital Marketing

  • Digital Marketing Fundamentals
  • Inbound Marketing
  • Digital Marketing Channels
  • On-Page Versus Off-Page
  • How to find success in Digital Marketing?

☑ Introduction to WordPress & CMS

  • Installing WordPress
  • Installing WordPress Themes & Plugins
  • Setting up of Blog
  • Landing Page Optimization & Forms 
  • Content Writing & Blogging
  • Website Speed Optimization
  • Mobile Optimization

☑ Copywriting

  • Copywriting Concepts in Digital Marketing
  • Effective copywriting
  • Creating Actionable Headlines
  • Tools & Techniques

☑ Content Marketing

  • Copywriting Versus Content Marketing
  • Content Marketing Basics
  • Awareness, Research & Consideration
  • Infographics
  • Webpages
  • Podcasts
  • Videos
  • Ebooks

☑ Web Designing & Branding

  • Graphic Design Principles
  • Tools for Graphic Designing
  • Designers Banners & Posters
  • Applying AIDA principles (Attention, Interest, Desire & Action)

☑ Search Engine Optimization

  • SEO Research & Analysis
  • Website Design SEO Guidelines
  • On-Page Optimization
  • Keyword Research
  • Google Tag Manager
  • Google Analytics & Webmaster Tools
  • Semantic SEO
  • Structured Data/Schema Markup
  • SEO Tools
  • Use of Campaign URL Builder
  • Implement Sitemap.xml and Robots.txt file
  • Link Building
  • Black Hat Versus White Hat SEO
  • SEO Reporting

☑ Google Maps & Google Maps Listing

  • What is GoogleMyBuisness?
  • How to get listed on Google Maps
  • Google Maps Setup
  • Google Maps Optimization

☑ Social Media Marketing:

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • Off-Page Optimization
  • Social Media Insights

☑ Social Media Advertising

  • Introduction to Facebook Ads
  • Introduction to Instagram Ads
  • Introduction to Twitter Ads
  • Introduction to LinkedIn Ads

☑ Email Marketing

  • Email Marketing Fundamentals
  • Creating EMail List
  • Segmentation in Email Marketing
  • Email Best Practices
  • Finding Email Addresses for Lead Generation
  • Using Google Forms for Survey and Email Lead Generation
  • Improving CTR Action

☑ Affiliate Marketing

  • What is Affiliate Marketing
  • How to Become an Affiliate
  • How to make money online
  • Google AdSense

☑ Facebook Advertising/ Instagram Ads

  • Setting up a Facebook Ads Account
  • Key Ad Policies
  • Facebook Pixel
  • Facebook Ads Structure
  • Targeting Types
  • Audience Types
  • Instagram Ads
  • Split Testing
  • Business Manager

☑ YouTube and Video Marketing

  • YouTube Account Setup
  • YouTube Account Optimization
  • YouTube Banner
  • YouTube Channel Tag
  • YouTube Cards
  • YouTube Ads
  • YouTube Analytics

☑ Google Adwords and PPC Advertising

  • How Google Ads Work
  • Google Ads Account Setup
  • Selecting the Right Campaign Type
  • Targeting the Audience
  • Advanced Campaign Settings
Working Hours

  • Monday7am - 9pm
  • Tuesday7am - 9pm
  • Wednesday7am - 9pm
  • Thursday7am - 9pm
  • Friday7am - 9pm
  • Saturday7am - 9pm
  • SundayClosed
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